When to send advertising emails?

Email ads often land in the middle of legitimate emails and get sorted out without being looked at. This article presents the statistics on the reception of legitimate emails and newsletters received by professionals. Is there an ideal time to send out newsletters or emails, to be more easily captured by your recipients?

In this article we do not neither spam nor viruses, only legitimate emails or mass e-mails received by our customers (companies, associations, etc.). and public services, no private individuals). To achieve this, we worked on a period of several months, in order to obtain a good average over year-round, and are much less influenced by the summer months. holiday or other schedule variations. We analyzed the number of emails by time of day and day of the week, comparing the volume received legitimate and advertising emails.

The volumes indicated in the The graphs below are arbitrary, the aim being only to compare them. and day of the week. The time scale is in hours, where each point represents the time slot starting at that hour. By For example, the label point “3” means “between 3 a.m. and 4 a.m. in the morning”.

On this first graph, we can see two important pieces of information: email reception times and pubs are synchronized, and these schedules logically correspond work schedules of the general population.

Analysis of days of the week gives us a similar and equally logical result, showing that the advertisers are more active during the week, to ensure that their emails will be easier to read. This is a clear indication of the technique used, of the confuse its advertising with other e-mails received by employees. In if the majority of ads were sent out at times when the target audience was not receives few emails, it would be very easy for her to ignore them and to delete them. On the other hand, when the inbox is already full, the it’s much harder for him to sort.

Ratio analysis advertising received to find the ideal schedule

For advertising, the peak of ratio is 6:00, and the ideal time (in terms of volume) seems to be 16:00-17:00, when the rate of advertising is the lowest compared with to legitimate emails, with only 20% advertising.

Be careful with these ratios, as the Saturday and Sunday, as well as in the morning between 6:00 and 8:00, which corresponds at the peaks of the histograms, users receive very few e-mails legitimate. The rate of advertising is proportionally very high, but on a smaller volume. So there’s no more advertising, it’s just more visible, given the drop in the number of legitimate emails.

Monday is the day when the advertising ratio is the lowest, so it would seem to be the target ideal. But it is highly likely that users will also have to emails and advertisements, making them more effective selective about which emails they read and which they delete without look at them.

The last chart below shows the cumulative details of legitimate e-mails received over the whole week. In blue for standard business emails and grey above for emails and newsletters.

In conclusion, there is no the “ideal” time to advise emailing companies to prefer a day or time slot. Monday, Wednesday and Friday remain slightly less busy than Tuesdays and Thursdays, but the difference is small. We notes, however, that afternoons are often quieter, especially when it comes to receiving advertisements, which could make a slight difference.

On Fridays, people are often “already on the weekend”, so perhaps a little less tuned in a sales pitch. It is therefore unlikely that sending Friday afternoon is advisable for emailing companies. It is therefore more effective to target the beginning or middle of the week.

There may be other to stand out from the crowd and make advertising more effective. lies in the way it is presented and disseminated… But when it comes to the best time of day to maximize email effectiveness advertising, we would tend, according to these various graphs, to give preference to weekday afternoons, during business hours. work. Perhaps more precisely on Monday and Wednesday afternoons!